Thailand leads Southeast Asia in mobile banking adoption—around 97% of Thai consumers use banking apps weekly. Digital payments via PromptPay and e-wallets are ubiquitous, and agile fintech startups are challenging traditional banks in loans, payments, and investments. Regulators encourage fintech innovation but enforce strict compliance to protect consumers.

Key Challenges

Regulation & Security: Strict regulations (Bank of Thailand, PDPA) demand robust security and compliance, which can slow innovation if not managed well.

Legacy Systems: Traditional banks often run on legacy IT, making integration with new fintech solutions complex.

User Expectations: Digital-native customers expect seamless, fast, and user-friendly services; any friction can send them to competitors.